The plot is described below.
Director Jonas Selberg Augustsén gathered together a number of eminent Swedish film industry insiders in room 1112 of the Hotel Riverton during the 2011 Göteborg International Film Festival. He put a question to them: "Is celluloid film dying out, and what do you think that means for motion pictures?" The film is inspired by Chambre 666, the 1982 documentary by Wim Wenders.